Santana Real Estate was founded by Florida native and industry expert, Carlos Santana. Santana Real Estate is the premier Real Estate Agency serving the City of Westlake and its surrounding cities. We are here to walk you through the home buying and selling process. We are creators, innovators, and trailblazers and our mission is to simplify the home buying and selling process. Our independence and size allow us to serve our clients’ individual needs with responsiveness, flexibility, and customization. At Santana Real Estate, we focus on local markets and personalized service. Carlos and his team bring years of experience and enthusiasm to the Westlake residential real estate market. Our expertise in the Westlake area is backed by comprehensive marketing strategies and personalized service on every transaction, no matter the price point. If you choose to work with Santana Real Estate, we guarantee you will receive an outstanding level of concierge service.
We are driven by a desire to exceed our client’s expectations by providing exceptional customer service and delivering on our promise to find you the perfect home. We have developed industry-leading best practices that enhance the home buying and selling process for all our clients.
As Westlake’s Premier Real Estate Brokerage, we take great pride in being the leading Real Estate Brokerage for Website Traffic in Westlake.
What does this mean for our sellers? Simply put, you can’t search for a Westlake home without landing on our website. We pride ourselves in giving our clients the most visibility in the market to put your home in front of all buyers ahead of any other homes that may be listed by another brokerage. With all of the Website Traffic we receive daily, we are always receiving calls from new buyers and they may be interested in your home.
We show up on the first page of Google for many important keywords!
We’ve all heard the old saying “A picture is worth a thousand words.” And, in real estate, pictures make a huge difference in how quickly you sell your home. Now, thanks to the continued advancement of technology, buyers can have an intimate look into your home they are interested in without ever leaving their couch. And buyers are doing their research, more now than ever before. They are filtering through sites based on location, prices, school districts, square footage, etc. Once they have narrowed down their search to their liking, they are immediately flipping through photos.
Often, the photos are what’s piquing a buyer’s interest in your home and prompting them to take the next step in contacting their real estate agent. That is why it is important to work with a real estate agent in getting professional photography done before putting your home on the market. Your agent should have the expert knowledge and connections to professional photographers to produce images that resonate and appeal to sellers. And the more photos the better, so choosing one or two won’t do the trick!
Aerial drone photography is becoming a necessary aspect of the real estate business. With the help of a drone photography we can help you showcase the best side of the property.
Because real estate aerial photography has been reserved for those with high-end properties and high marketing budgets in the past, it is easy to think of aerial drone photography as a luxurious, unnecessary spend. However, real estate aerial drone photography is actually becoming a necessity. In fact, your home may negatively stand out if you don’t invest in aerial drone photography; similarly to how it is imperative to hire a professional that will invest in capturing professional interior and exterior photographs instead of taking your own photos on your iPhone.
As technology continues to advance, so does the Real Estate industry. The internet has long been the most popular search tool for potential home buyers. Photos and video are the first thing an online viewer will notice about a listing. This is why professional online marketing for your listing is so important!
Along with professional photography, why not include video that will grab the viewers attention and generate qualified leads? Real estate listings that include a video have been proven to receive 403% more inquiries than listings without. And with posting videos to YouTube, the second most popular search engine behind Google, your listing has the opportunity to be seen more.
The glow of the lights inside the home, the absence of shadows, and of course a mellow sunset on a background create a stunning, visually appealing image. There’s something everyone loves about seeing an image with the glowing lights inside and a beautiful sunset. It’s striking and colorful, and all in all a very appealing look for a real estate marketing campaign.
An online presence is a vital component of a real estate professional’s marketing strategy. Because today’s consumers want accurate information quickly and conveniently, real estate professionals must harness the features and capabilities of online marketing to meet these ever-increasing needs.
While the expertise of REALTORS® remains vital to the home buying and selling process, the internet serves as a tool for all generations of home buyers; 97% of all homebuyers used the internet in their home search in 2020.
Online marketing encompasses search engine optimization, content, sponsored content, social media outlets, targeted email campaigns, and more. Learn about the basics, and how to reach buyers and sellers using optimum video, pictorial, and text content. Understand that not all content is effective on just any social media outlet.
All of our print marketing pieces are custom designed, for every property. We work with professional graphic designers to create a consistent, polished and modern style for all of our print materials including glossy property brochures, feature sheets, flyers and signage for your lawn, neighborhood and open houses.
Have you received our flyers in the mail? Well, we promise to do the same to showcase your home to everyone! The more eyes that see your home, the more buyers will be interested!
What is your biggest fear when you list your home with a real estate agent?
It’s simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market.
Well, worry no more. We take the risk and the fear out of listing your home with a real estate agent.
How? Through our EASY EXIT Listing Agreement.
We have strong opinions about real estate service. We believe that if you are not happy with the service you receive, you should have the power to fire your agent. While it takes a strong belief in the quality of one’s service to make this kind of stand, we never settle for less than the highest professional standards from ourselves, our staff and the service providers we refer.
We are confident that you will be happy with our service and results as just hundreds of other home sellers have been.